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Research reports

Research into Watney corporate advertising

Watneys are attempting to improve their image amongstbeer drinkers by changing pub designs, cowls, theWatneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag).Corporate advertising is also proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-watney-corporate-advertising